All workBeauty & fashion
ScooBeauty
A beauty retailer that calls itself 'Your Beauty Bestie', so the feed had to feel like one.
- Client
- ScooBeauty
- Role
- Brand & social media designer
What I did
- Visual identity
- Social media
- Campaign visuals
- Merchandise
ScooBeauty wanted to be the friend you ask before buying skincare. I built their identity and social system around their pastel purple and soft yellow, with layouts that can switch between product cards, promo banners and quick tips without losing the look.
The campaign side (Pinkeu Day, Happy Jaemin Day, flash sales) got louder and more playful, while the everyday feed stayed easy to browse. Same brand, different volume knob.
