Skip to content
ErikPrayoga

All workBeauty & fashion

Deyn

An instant-hijab brand for young, busy women. Warm, simple, and #womenofdeyn all the way.
Client
Deyn
Role
Brand & social media designer
#womenofdeyn campaign with models in orange hijabs and line illustrations

What I did

  • Brand identity
  • Social media
  • Membership card

Deyn makes instant hijabs, pashminas and scarves for young women who want to look put together without spending twenty minutes on it. Premium quality, but still priced for everyday.

I kept the visuals warm and calm: soft peach tones, line illustrations of women, nature and culture, and plenty of white space around the models. The membership card and the #womenofdeyn content came out of the same system.

Deyn logo and social media layouts in warm peach
Next caseIllumia Face