All workFood & drink
Mie Umi
Instant noodles with spinach extract and a mum's-cooking promise: 'Makan Enak Tanpa Ragu'.
- Client
- Mie Umi
- Role
- Brand & social media designer
What I did
- Brand identity
- Social media
- Packaging mockups
- Key visual
Mie Umi is green instant noodles made with spinach extract, sold on the idea of a mother's care. The tagline says it well: Makan Enak Tanpa Ragu, eat well without second thoughts.
I built the look around earthy greens and warm food photography, kept the logo use strict, and made packaging-ready mockups so the brand looked like it already belonged on a supermarket shelf. The key visual leans into the fun side of it, because nobody gets excited about noodles that look like medicine.
